CELA

Product

70g 5.4cm

Korea's first portable beauty device

CELA
CELA product image

Is your beauty device still tied to the vanity table?

Tedious routinesBulky weightFeatures you never use
CELA droplet shape background

Enough with heavy beauty devices chained to the vanity table

Start fresh with a droplet shape that fits naturally in your hand

WHY?

Your face is curved— so why are beauty devices all straight lines?

Droplet design background

Why CELA chose the droplet and left straight lines behind

Inspired by gua sha

Drawing from gua sha structure that distributes pressure evenly we studied the ideal grip— comfortable from any angle

CELA handling

Ergonomic droplet design Zero wrist fatigue impossible with straight stick forms A perfect curve engineered for skin contact and pressure control

Limits of bar-type devices

Bar-type device

Sore wrists You have to twist your wrist awkwardly to follow facial curves

Weak force transfer Limited angles make it hard to apply even pressure

Fatigue builds up One fixed posture strains your wrist through every routine

CELA in use

Once a day? NO! Several times a day? YES!

Lighter means more often! More often means deeper care!

Bar-type device weight comparison

That beauty device you splurged on— when did you last actually use it?

A bedtime chore you dread Too heavy to reach for

Bar-type beauty devices250g
CELA lightweight design
CELA70g

CELA weighs about as much as an egg— use it many times a day without wrist strain

CELA

CELA length (cap excluded) 54mm CELA weight 70g

Bar-type beauty devices

Top 5 average length 180.1mm Top 5 average weight 211.4g

Based on Olive Young device category sales rankings, Hwahae Beauty Award skincare device rankings, and Glowpick consumer review rankings (collected 2025–2026), we selected five representative bar-form products that have long held top positions. Dimensions and weights reflect official product pages and listings on Danawa, Hwahae, and similar sources.

CELA portable use

Skin transforms in one session? Don't fall for that sweet lie

What really changes skin is frequency

Other beauty devices stay at home— CELA goes everywhere, used again and again

Outdoor care 1

OUTDOOR CARE

In the car on your commute, at the office, before or after a workout— you don't spend most of your day at home

Not one intense session— but precise care, moment by moment.

Beyond daily—several times a day, whenever you need it.

The more often CELA fits into your day, the faster your skin recovers—compounding over time.

Outdoor care 2
Outdoor care 3
Outdoor care 4
Usage frequency background

Care that leaves no gaps the more you use it Meet your skin more often—stay healthier

Skincare efficacy index by usage frequency

Once or Twice a Week (Neglected)20%
Once a Day (Strict Night Routine)40%
Twice a Day (Strict Morning/Night)60%

Most beauty devices

CELA Routine (High Frequency / Anytime)100%

In-house statistics from pre-launch FGI and control-group comparisons on usage frequency and skin improvement satisfaction

Efficacy index background
Cap hygiene 1

The head touches your skin directly— without a cap, it can become a breeding ground.

Cap hygiene 2

Even when wiped clean, dust can cling and contaminate an uncovered head. A cap makes it easy and hygienic!

CELA snaps on with a magnetic cap!Keep it hygienic from now on.

With CELA 24/7, everyday life feels like a treatment

Portable accessories

From a quick outing to travel and business trips— wherever you go, a cap to cover the probe and a plastic carrying case are included

When you need to look your best— what stays by your side?

Using on a train
On the train for a business trip
Using on a flight
In dry cabin air
Using in a car
In the car while moving
Using at a resort
At a resort

Only CELA can go with you!

Ultra-compact—no space wasted, anytime, anywhere! Hygienic cap—stay clean without worry!

Drop it in your bag, slip it in your pouch! Anywhere, Anytime

Anywhere Anytime

AURA UP!

Time to awaken the true light within you

AURA UP background

Rising from the deepest vitality of your skin cells— even when you cannot see it you feel an unmistakable presence that sets you apart.

CELA's precision science

your aura

elevated to its highest point.

CELA

A.U.R.A

MODES

An aura ritual for everyday life

AURA ritual
CELA device

Awaken Mode

Morning hydration / lifting care

On busy mornings, without irritation, gently refine texture and awaken hidden clear radiance.

Five minutes before makeup— start your day at your clearest.

Uplift Mode

Line lift / relaxation care

Right before a meeting or an important occasion, precisely lift sagging skin tension for firm, sculpted dimension.

The droplet curve in your hand delivers seamless contact.

Refresh Mode

Soothing / recovery care

For skin heated and stressed by the environment, rapidly calm and support deep recovery.

Like stepping out of a professional treatment— time for your skin to restore itself.

All Mix Mode

Total ampoule boost care

Maximize absorption of high-performance ampoules— complete total mix care

No complicated steps— comfortable deep hydration and firmness tailored to your skin.

CELA

Three solutions, precisely combined: 3CORE Synergy System

Depending on how you use it, three solutions combine precisely into four modes

Awaken Mode

Low EP + Low EMS + BLUE LED

Uplift Mode

High EMS + GREEN LED

Refresh Mode

Middle EP + YELLOW LED

All Mix Mode

High EP + Middle EMS + RED LED

EP technology

EP Electroporation

Open absorption pathways, maximize ampoule uptake Electroporation creates channels for active ingredients!

Over 10× higher absorption vs. conventional galvanic care Micro-electric pulses form temporary nano-scale channels in the skin membrane—delivering molecular actives deep inside

EMS technology

EMS Electrical Muscle Stimulation

Define firmness lines, lifting effect (anti-aging) Microcurrent stimulates underlying muscles for greater elasticity!

Delivers microcurrent directly to the SMAS layer— inducing muscle contraction and release Stimulates facial muscles for improved firmness and lift Clinic-grade lifting—reborn as home care

LED therapy

LED LED Light Therapy

Energize cells, support skin recovery Energy through opened pathways—boost skin vitality!

Blue • Green • Yellow • Red—four LED therapy modes for concern-specific care Not a passing trend—a solution validated by skin science over time Pair with professional care to maximize results

Compact in size, powerful in results!

CELA's striking before & after—seen with your own eyes

When you need lifting and contour definition

Lifting before & after

When you need de-puffing and smoother texture

De-puffing before & after

When dry, heated skin needs calming

Soothing before & after

When you want overall improvement and refined pores

Skin improvement before & after

Images are illustrative and created for reference.

Ultra-precise layered care— awaken your skin's natural aura

CELA closing visual

Anywhere, Anytime

CELA